The Turquality Support Program, which entered into force on November 23, 2004, is one of the important supports given to businesses in Turkey. Thanks to the Turquality Program, the Turkish state supports businesses to expand abroad and create brands on a global scale.
The Turquality Program is a program implemented to ensure that companies become a global player with their own brands in international markets, as well as providing their managerial knowledge, institutionalization and development.
We can list the unlimited support that Turquality gives to businesses as follows:
Promotion / Advertising / Marketing / Public Relations -Overseas Unit Location Research, Rent: -Store Decoration Expenses -Showroom / Desk / Gondola / Shelf / Sales Areas Rental Expenses -Showroom / Desk / Gondola / Shelf / Sales Areas Installation and Decoration Expenses -Fashion , Industrial Product Designer, Engineers Cook/Chef Gross Salary -Brand Registration and Protection, Patent, Utility Model and Industrial Design Registration -Quality, Hygiene, Environmental Documents and Signs -Decoration Expenses within the Scope of Franchising -Rent Expenses within the Scope of Franchising -Consulting Expenses -Software License expenses.
At least two people are given vision training by major universities in brands that have entered the Turquality Program. The aim here is to popularize Turquality in the company.
Turquality Supports are covering strategic planning, budget management, corporate performance, human resources management, supply chain management, governance, information management, marketing-sales management, brand management-performance and product development management.
In fact, it doesn’t really matter whether the businesses that implement this programme receive incentives or support from the state. This is so, as with this model, businesses can already reduce their costs and differentiate their products. In this way, international competitiveness is achieved. The average export prices per kilogram in companies that have received Turquality logo are over $2.5. However, the average export prices per kilogram of companies that have not received Turquality is kg approximately $1.5
Companies and brands that are included or want to be included in the Turquality Support Program given by the Ministry of Economy are in need for professional consultancy services. Thanks to the consultancy services, the companies included in the Turquality program are guided in the preparation of the Turquality Strategic Roadmap, and consultancy services are provided to ensure that the companies benefit from the state support to the maximum.
